Architecture Photography for Blue Nile Austin

Architecture & lifestyle photography for Austin's new flagship store for Blue Nile in The Domain

Blue Nile is a leader in handcrafted engagement rings and other fine jewelry with a unique online approach to design. Their flagship store here in Austin, TX is a showcase of what they can create for their online customers. Architectural photography for this location was about highlighting an experience in addition to capturing the gallery itself. Using consoles situated throughout the store, customers can create their own unique pieces with assistance from experienced associates. We used a mix of employees and models to create a set of lifestyle photography currently being used nationwide to market their in-person experiences.