Architecture & Design Photography for a Luxury Health Club

Life Time Fitness - Austin, TX

Life Time Fitness is a nationwide chain of luxury health clubs, and their new flagship Austin location on South Lamar represents the pinnacle of the high-end design for which they are well known.

The photography approach was an intersection of luxury hospitality, commercial and large-scale architecture. Lighting design was an important component of the larger vision from the architects and preserving this was of key importance in the project. This photography will serve as the foundation of their marketing efforts in filling memberships quickly through a multitude of channels.

As this is a brand new buildout and opening as soon as possible was of the utmost importance, we had the additional challenge of working around a fully operation and occupied space.  What we couldn't photograph during the day, we returned to photograph after closing. In total, this was a 22 hour long production!