Architectural Photography for Music Lane
A single hero image created for Turnbridge Equities out of New York City
A unique cultural destination connecting downtown Austin and iconic South Congress, Music Lane is a massive development housing a wide collection of restaurants, hotels, offices and boutiques.
Turnbridge Equities hired us to create a hero image for the entire multi-block development. We spent two days photographing various locations and used a big pole to hoist an even bigger lens 20 feet above the street to create a multi-exposure panorama. Our post-production process for this image entailed superimposing cars, people, bikes, and even ivy on the still-fresh concrete façade of the subject building. The finished product now welcomes visitors to their homepage and is a great representation of South Congress architecture and lifestyle.